Vital ProteinsCampaign

France's first campaign

As part of its rollout in the French market, the agency has designed and produced the first campaign for Vital Proteins, recently aired across the country. The campaign highlights the versatility of collagen in daily life through Iris Mittenaere, a renowned entrepreneur and ambassador, former Miss France and Miss Universe. An integrated initiative supported by a powerful national media plan, combining print, DOOH, TV/VOL, and digital.