Sonia RykielSocial Media
2020
Relaunch
Follow the Stripes.
Sonia Rykiel, a prestigious luxury fashion brand, partners with Magnetism to make a striking comeback, leveraging a vibrant social media campaign. The mission is to announce the brand's return to the fashion scene through the engaging and distinctive "Follow the Stripes" campaign.
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![](https://images.prismic.io/magnetism-website/65c512999be9a5b998b59088_a38fba48-2433-40e9-a8f3-787b0ab3f3f5_TWITTER%2BMODE%2BLONGILIGNE%2B01.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)
![](https://images.prismic.io/magnetism-website/65c2183f615e73009ec45417_SR_00.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)
![](https://images.prismic.io/magnetism-website/65c51eba9be9a5b998b59143_ab4a41cd-fdee-4017-80f3-e6647249zeczed110_Sonia-Rykiel_MediaGrid-IMG10.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)
![](https://images.prismic.io/magnetism-website/65c513f59be9a5b998b5909f_595f08c6-d33b-4cbf-a82f-a50ef234c13a_Preview.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)
![](https://images.prismic.io/magnetism-website/65c2183f615e73009ec45418_SR_01.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)
![](https://images.prismic.io/magnetism-website/65c21840615e73009ec45419_SR_02.jpg?auto=format,compress&w=100&h=100&q=60&blur=30)