HuggiesSocial Media

Bold Parenthood.

Kimberly-Clark's renowned health and beauty brand, Huggies, has chosen Magnetism to lead its social media strategy in France. Our mission is to carve out a unique editorial direction, enhance brand appeal, highlight products, and foster community engagement under the mantra of 'uninhibited parenting!' We're tasked with creating all content, managing daily community interactions, and steering the sponsorship strategy to meet these goals.