Power of attraction
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DysonBeauty Academy

Event & Activation

A pop-up store in the heart of Paris.

Magnetism collaborates with the Alternative event agency to launch the Dyson Beauty Academy, an impactful event showcasing the Dyson Beauty world in a two-week pop-up store. This immersive experience offers product demonstrations, hairdressing courses, DIY workshops, and Hair Science masterclasses. The event is designed to generate significant PR buzz, complemented by exclusive parties and influencer meet-ups.

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